How to list your cloud kitchen on Deliveroo
This guide explains how to register, onboard, and go live on Deliveroo. It is written for founders and operators who want a simple, step-by-step checklist.
Introduction
If you are launching a cloud kitchen or delivery-only restaurant in the UAE, Deliveroo is one of the stronger platforms to list on, particularly if your brand targets customers who spend more per order and order more frequently.
Deliveroo operates across Dubai and other UAE cities and is known for attracting a higher-spending customer base compared to other platforms. The platform handles its own logistics, meaning you do not need your own delivery fleet to get started.
This guide explains how to register on Deliveroo, what documents you need, and how the onboarding process typically works. Whether you are starting a new delivery brand or expanding to additional platforms, this step-by-step guide will help you understand the Deliveroo partner registration process.
Step 1: Visit the Deliveroo partner page
Start from the official Deliveroo partner page at restaurants.deliveroo.com and select UAE as your country. Fill in the sign-up form with your restaurant and brand details to begin your application.
Note: After submitting, Deliveroo typically responds within 7 working days to confirm whether your application has been accepted. Always apply through the official portal or partner with FoodWork for streamlined onboarding.
Step 2: Fill your restaurant details
Enter your business name, kitchen address, contact details, and basic brand information. Keep details consistent with your trade license to avoid delays.
• Use the legal business name from your license
• Use an address that matches your approvals
• Provide a working email and phone number
Step 3: Sign your contract and receive your equipment
Once your application is approved, Deliveroo will send you a contract to review and sign. After signing, Deliveroo typically dispatches a tablet to y
our kitchen within 7 working days if you need one to manage orders.
Deliveroo charges a commission on each order and an onboarding fee as part of the sign-up process. Commission rates typically range between 25% and 35% and vary based on your contract type, number of locations, and agreement terms. Always confirm the commercial terms before signing.
Step 4: Complete setup on Partner Hub and go live
Once your tablet arrives, you complete the remaining setup through Deliveroo's Partner Hub. This includes adding your menu, setting operational hours, adding bank details, choosing a photography package if needed, and accepting your agreement. Once those steps are done, Deliveroo handles the final steps and activates your listing.
• Use clear item names and short descriptions
• Set accurate operational hours and prep time
• Test order acceptance before going live
Deliveroo also provides an onboarding session to walk you through the dashboard so you understand how to track performance from day one.
How to streamline Deliveroo operations
01
Prioritise fast prep times
Speed is one of the biggest ranking factors on Deliveroo. Shorter prep times and faster courier wait times directly improve your in-app visibility. Performing well on delivery time will help you rank higher in search results and convert more page views into actual orders.
02
Optimise your menu for conversion
A high number of page views with few orders signals a weak conversion rate to Deliveroo's algorithm. Clear item names, strong photos, and pricing that makes sense relative to competitors all help turn browsers into buyers.
03
Protect your delivery platform rating
Acceptance rate, cancellation rate, and order accuracy all affect how Deliveroo ranks your listing. Fix operational causes of low reviews first, then scale volume. Otherwise recovery becomes slow.
More questions about Deliveroo onboarding, answered
Is Deliveroo registration free?
Deliveroo charges an onboarding fee as part of the sign-up process, along with a commission on each order. Exact terms vary by agreement. Always confirm commercial conditions before signing.
How long does onboarding take?
After approval, Deliveroo typically dispatches your tablet within 7 working days. Most brands are live within 2 to 3 weeks of starting the process, depending on how quickly documents and menu setup are completed.
Why do applications get delayed?
Most delays come from mismatched license details, missing approvals, incorrect addresses, or an incomplete menu setup. Having everything prepared before you apply significantly speeds up the process.
How FoodWork can help you get listed on Deliveroo
Deliveroo onboarding becomes straightforward when your documents, menu, and operations are ready before you apply. If you want faster onboarding and a clean launch, FoodWork coordinates your documentation, platform registration, menu setup, listing readiness, and launch hygiene.
Getting listed on other platforms too?
Talk to our onboarding team
Share a few details and our team will guide you through the onboarding process on WhatsApp.
Request onboarding support
Fill the details below and send an enquiry on WhatsApp.
+971 52 288 5400
2101, Court Tower, Business Bay, Dubai UAE
contact@foodwork.ae